Meet GOFRANCK: A New Perspective on City Outerwear
Made for movement. Designed for confidence.
The city is always on the move. From early morning commutes to spontaneous plans, unexpected rain showers and those rare moments of sunshine, urban life is full of surprises. Your outerwear should be ready for all of them.
Introducing GOFRANCK — a new Amsterdam-based outerwear brand redefining what it means to be prepared for life in the city. Where innovative weather protection meets contemporary design, GOFRANCK brings together functionality, comfort and understated style in pieces made to move with you.
Because looking good and feeling protected should never be a compromise.
Outerwear that moves with you
Inspired by the rhythm of Amsterdam and the ever-changing urban climate, GOFRANCK creates outerwear for people who move through the city with confidence. We believe great design goes beyond aesthetics. It should make everyday life easier, feel effortless to wear and adapt to whatever the day brings.
At the heart of our brand is a simple belief: protection should never come at the expense of personal style. Rooted in honesty and reflected in our name, GOFRANCK stands for a thoughtful approach to outerwear — where every detail has a purpose and every design feels considered.
Introducing OUTERPROOFS™ City Weather System
The city never stands still. Neither does the weather.
One moment it's raining, the next the sun is out. Temperatures shift, plans change, and the city keeps moving. That's exactly why we created the OUTERPROOFS™ City Weather System: our integrated approach to weather protection, designed around the reality of everyday urban life.
Combining waterproof fabrics, sealed seams and intelligent construction with a clean, refined aesthetic, OUTERPROOFS™ brings practical innovation into modern outerwear.
Think adaptable layers, detachable linings and integrated carrying solutions — considered details that give you more flexibility throughout the day, without adding unnecessary complexity.
The result? Outerwear that works as hard as you do, adapts when conditions change and lets you focus on what matters.
Protection that feels effortless. Design that moves with you.
Designed with tomorrow in mind
For us, good design isn't just about how something looks today. It's also about how it performs, how long it lasts and the impact it leaves behind.
At GOFRANCK, we're committed to creating outerwear with longevity in mind. Through thoughtful material choices, responsible production and innovations such as animal-free insulation, we're exploring ways to make better products with a more considered approach.
Our 5-Year Circularity Program reflects this commitment, encouraging a longer life for the garments we create. We see responsibility as an ongoing journey rather than a finished destination — one that requires continuous improvement, honest communication and a willingness to keep challenging ourselves.
We know there's still work to be done. And we believe progress starts with the choices we make today.
A new attitude towards the elements
GOFRANCK is built around the way we live now: constantly moving, always adapting and never wanting to choose between functionality and style.
From unpredictable weather to everyday city adventures, we're here to make getting dressed one less thing to worry about. With thoughtful innovation, versatile design and a fresh perspective on urban outerwear, we're creating pieces that feel just as right in the city as they do wherever the day takes you.
This is more than protection from the elements. It's a new way to experience outerwear.
Welcome to GOFRANCK.
Made for movement. Designed for confidence.
Shop our GOFRANCK selection here